Fred Limited Edition - Louis Gille
"When we decide to collaborate with an artist, our approach goes beyond a mere marketing strategy (knocking on the doors of famous luxury brands!). We don’t want to show off, but we trust in our sensitivity to art and have nothing to prove, as it has shaped our communication from the very beginning.
'Not so Human', a theme proposed by Louis, speaks for itself when we look at our today's 'Wild Society.' Can you suggest other brands that can convey this message as credibly as Fred?
We were so impressed by Louis's work that we allowed him to adapt our logo to his style, something we have never done for other artists before.
On our mini-website, you can learn more about Louis and the meaning behind each of his characters."
Louis Gille work
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